SEO is complicated; while optimizing the website, you need to perform various types of SEO techniques to achieve the desired results.
And to beat the competition & to stand on top of the search results, it’s not that easy.
Hence there are different types of SEO strategies that come in handy in starting an SEO campaign.
So stick with me here.
I’ll walk you through all types of SEO techniques step by step.
But before I share it with you, let’s start with what SEO is.
Primarily SEO is the process to increase the ranking & website traffic organically.
And to rank, the website on top of the organic search results, the search engine evaluates sites based on hundreds of ranking factors.
Therefore to optimize the website for better SEO, we need to follow different types of SEO techniques to get the desired results.
So let’s get to it.
There are 4 types of SEO –
#1. White Hat SEO
White hat seo techniques take users into account first rather than search engines. White hat seo is a long term investment; it will take time to get the results in white hat seo.
Because you’re doing search engine optimization according to search engine policies and white hat seo is the ethical way to create a long term successful website and business.
White Hat SEO Techniques
Natural Keyword & Meta Optimization – Optimizing the content, ensure optimize the keywords properly. Don’t try to stuff the keywords, optimize the keywords in Headings, Alt Tags, Page Titles, Anchor Text, and all content naturally.
Content Marketing – It’s not about continuously publishing content but publishing high-quality content, which helps drive more website traffic and earn natural backlinks.
Write a high-quality, well-researched post, publish it on your blog, post it on third party sites (guest posting) social media channels, and press release sites. To get more quality website traffic to your website.
Optimize your site for Best User Experience (UX) – Ensure your site provides good user experience when they first land on your website. Good user experience means how they feel when they first
Following Search Engines Guidelines – White hat seo means doing the seo by following search engine guidelines. Pay close attention to quality guidelines; it makes it easier for search engines to crawl, index, and understand your content.
#2. Grey Hat SEO
Grey hat seo strategies are unclear grey hats seo tactics are from the white hat and black hat of the middle or mixture of the two.
Thus if you are not confident using them, leave it.
But if you use them wisely, they can help improve your website ranking without giving negative impacts on your site.
But if you get caught, you can lose ranking and website traffic both.
As Google algorithm is already enough smart and packed with AI-based, so escaping from the algorithm is not so easy.
Grey hat seo is less known; the reason is both white hat and back hat listed in the search engines guidelines as to what to do or what not to do.
But grey hats are least known but as soon search engines started to be aware of these grey hat strategies become black hat seo techniques.
Therefore use these grey hat strategies only when you’re 100% sure what you’re doing.
Link purchasing and buying old domains are the popular methods of grey hat seo.
Grey Hat SEO Techniques
Using OLD Domain – Buy an old domain related to your niche and add some pages there to get backlinks to your primary domain.
Spinning Content – Already published the content and spun the content to get backlinks.
Low Authority Links – Social bookmarking and profile links exchanging.
Unnatural Keywords usage in Content – Stuffing the keywords on the webpage to trying to exploit site ranking in organic search results.
Paying for Reviews – Paying peoples to get reviews on your business profiles.
#3. Black Hat SEO
Black hat seo is the practice of using unethical strategies to get rank high in search engine results pages.
Black hat seo methods are against search engine guidelines.
These black hat SEO strategies used to get a higher ranking, but those websites don’t solve the searcher intent, and your website could receive a penalty from search engines.
Black hat seo methods contain keywords stuffing, getting links from PBN (Private Blog Networks) sites & cloaking.
Black Hat SEO Techniques
Keywords Stuffing/Hiding- This is one of the most common practices in black hat seo.
Stuffed the keywords in the webpage to or hiding the keywords white text on white background.
Cloaking – Showing the different content to human and search engines.
Links Buying – Getting the links from other sites by paying them.
Doorways Pages – Doorway Pages are the Similar pages that take the user to the same destination.
Private Blog Network – PBN is buying lots of high authority sites to build backlinks to your main areas.
Blog Comment Spam – Getting lots of links through blog commenting to your website.
Sneaky Redirects – Redirecting the high authoritative page to a less dedicated page to boost its page ranking in organic search engine results.
#4. Negative SEO
Negative seo is the practice used to damage the competitors ranking in search results.
Negative seo is a mix of a black hat & unethical techniques in seo to lower a competitor’s ranking. And negative seo is mostly done through off-page seo.
Negative SEO Techniques
Link Farms – Building the links from interlinked sites with the same or exact anchor text to destroy competitors’ ranking.
Content Scraping – Scraping the content from your site and submitting the content across other websites.
Hacking Sites – Sometimes, competitors use this technique to hack your site to hurt your seo.
Once your site gets hacked, google will remove or deindex it entirely from the search engines.
There are various types of seo processes, and I am breaking down this SEO into multiple subgroups.
Let’s start –
On-Page SEO –
On-page seo optimization is the technique used to optimize the web pages to get higher ranking & quality relevant website traffic from search engines.
Primarily in on-page seo, we focus on Content, Meta tags, the structure of the website, Images & website design.
Below I’ll elaborate the top on-page seo factors –
Meta Tags – Optimize the meta tags as per your webpage keywords. Make sure to include your primary keywords in the title and description tags.
While optimizing the title tags, uses the action words and avoids stop words. And in the description tag, use a call to action to attract the user to take action.
Content – Keywords research is essential to write any content. Find the high search volume easy to target keywords with the relevant user intent.
And ensure that your main keywords should be used in Title, Headings & in the first paragraph of the content.
Mobile Responsive – 60% of online searches come from mobile devices. And if your website is unable to provide an optimal user experience on the mobile device, they will go to your competitor’s site.
After the google Mobile-first indexing, google uses the mobile version of the content for indexing and ranking the website.
Hence ensure your website on any device should provide the best optimal experience to your users.
Website Speed – Speed is the key to any successful website. If your website is not loading in under 3 seconds, visitors will bounce off from your site.
As speed is also a ranking factor, so make sure your website loads faster on all devices.
While optimizing the website speed, make sure to Minimize landing page redirects, Improve server response time, or use a high-quality content delivery network to speed your website.
URL Structure –
Optimize the URL for users, and google is crucial. Thus optimizing the URL structure of your website ensures that the URL should be keywords optimized.
Backlinking – Backlinks play an immense role in seo. You can rank for low, competitive keywords with on-page seo easily.
But to rank for high competitive keywords, you just need to build high-quality backlinks from authoritative sites.
In off-page optimization, ensure to drive quality backlinks from authority sites.
Build various types of links, use guest posting, outreach marketing, and quality content marketing to build quality links.
Quality Content – Write original content that helps your brand stand out from the competitions. Before writing content, make sure to research enough about your buyer persona.
Try to find your persona’s significant problems, create content around this, and solve your persona major pain points through your content.
Outreach Links – Once you write a great piece of content. Now use the outreaching methods to build quality links to your site.
If you write great and well-researched content, it helps you earn natural links to your site.
As much unique and original content you write, more people will link back to your content.
And more natural links will earn, and while outreaching, your success rate will be high as well.
Technical SEO –
Indexing – Search engines only show your webpages to the user when indexed in a search engine database.
Therefore the indexing of your website is much more important in SEO.
Thus while doing technical seo for your site at first, make sure search engines should index all the essential pages.
Analyze your site robots.txt file, Robots meta tags to prevent indexing issues.
As you publish any new page, make sure to use google search console to fetch the URLs to index the pages faster in google.
Meta Robots Tag – Robots.txt file and meta robots work differently. You can use Meta robots on a particular page to index noindex or follow or nofollow the page links.
A robots.txt file is used to prevent private indexing pages from the search engines.
Or even you can block a particular page or folder in robots .txt file from indexing.
Therefore while analyzing your site technical seo, ensure your meta robots prevent any relevant pages from crawling from search engine bots.
Sitemap – Sitemap is a crucial part of the site. While analyzing the technical seo of your website, make sure to review your sitemap file.
All the essential pages of your site should be in your sitemap file. Remove all the unnecessary pages from the sitemap and keep the important one.
A sitemap can help your site with crucial pages indexed fastly by search engines.
Redirection – There are two types of essential redirection methods in seo to redirect any URL.
301 and 302, where 301 is permanent redirect search engines pass up to 99% links juice to the redirected URL whereas 302 passes less link juice or authority to the redirected URL.
Internal Linking – If you want to get your pages indexed, faster internal linking is a must. Google crawls pages by following links.
Thus always links your less valuable pages with more valuable or authority pages.
Through Internal linking, link juice flows from one page to another page quickly.
Therefore always add the right internal links between your internal pages to increase the relevance and relation between the two pages.
Local SEO –
You are promoting your products and services to reach local customers when they’re looking for them online. Local seo is the key to target your customer locally or in regional areas.
If you have a local business (Plumber, Painters, Shop) or provide local services (Lawyer, Locksmith), you must focus on increasing your business presence locally.
Optimize your website for local audiences but as well register your business on local business directories to reach more targeted people locally.
To get most from local seo, make sure to optimize your GMB profile with NAP correctly.
In this way, the chances are high that your GMB profile will appear on the local pack & google map organic search results. Which helps attract the most clicks and conversion for your business.
Local SEO Techniques –
Localize your website – Localize the website means the keywords with the targeted city, suburb name in the content.
For each targeting location, create the separate location pages. Add the location map on the website and provide Phone no.
And email address hence your customers can reach you quickly.
Citation Building – Include your website name/ NAP (Name Address & Phone No.) in the local business directories.
Thus they can find your business quickly. And adding your business in these directories helps improve your organic search ranking.
Handling Reviews and Rating – In local seo reviews about your business shows other users how reliable & honest your services are.
Loads of reviews, overall reviews rating, and the review sites’ authority and quality help your site in local search ranking.
Ecommerce SEO –
eCommerce seo is essential to increase more website traffic and sales to your eCommerce site.
eCommerce seo is optimizing your online store to rank your products higher in organic search results to get more website traffic.
When users search for products on google, it will show various types of results in search.
And if your website doesn’t appear in search results, you will lose potential customers. And that’s where eCommerce seo comes in.
Ecommerce seo helps you get more website traffic and conversion without paying for paid ads.
And once visitors land on your site, delight them with offers & high-quality products, and call to action as delighted customers are more likely to become loyal customers for your company or brand.
Ecommerce SEO Techniques –
Optimize Only Priority Pages First – If you have an eCommerce site with loads of products, then it is good to start optimizing with essential pages first.
Product Page Optimization – Optimize your product pages with Metas, content, product images, copy, and strong call to action, which urge the user to buy the products.
Technical SEO Optimization- Technical seo is crucial, and always, it should be the first step before optimizing or reviewing the website for seo. Follow this SEO Checklist and start optimizing the website for technical seo.
All the technical seo errors fixing robots.txt file, 301 redirection & website design & structure every technical seo fault should be issues at the first stage.
International SEO –
International seo is a process used to optimize the website to rank higher in search engines’ organic search results (Google, Bing) to target specific countries’ visitors.
Everyone does not do international seo, but it depends on the product and services.
Targeting globally through international seo means to get exposure more worldwide to attract more visitors to your website from global countries.
International SEO Techniques –
Create Strategic Plan First – To target visitors globally, create a strategic plan of action should at first. A seo strategy on how you will target the people of other nations with different speaking languages.
A plan of action must be prepared; therefore, you can later work through the plan and track your international seo efficiency.
Find the International Keywords – Find the high volume and your product/services intent related keywords
Optimize your Website On-Page SEO – If you are writing content in different languages but still don’t forget to follow the on-page optimization seo techniques. Make sure to optimize the content and webpage for international visitors.
Youtube SEO –
Youtube seo strategies are used to rank youtube videos highly on youtube.
If you can rank high on YouTube, you will get more views, subscribers, and website traffic from YouTube.
Youtube SEO Techniques –
Do Youtube Keywords Research – Find a list of potential keywords and make a list. And use those keywords in your youtube videos title & description & Tags.
Create Engaged Video – Create a video that is interesting to watch and keep people engaged as an audience interaction is one of youtube ranking signals which youtube takes into account ranking the youtube videos.
Promote Your Videos – Promotion is the key, so make sure to promote your youtube video to get the views.
Embed your videos in blog posts and share them on social media channels to get opinions and links.
I have covered various types of seo techniques or strategies in this blog post.
Let me know in the comments which types of seo strategies you have tested and want to experiment with.