A Good SEO Friendly Design & Development’s main motive is to connect with your users and keep them coming back. (Engage and Retain Users)
Why should be your website, Design & Development SEO friendly?
Note – Google doesn’t care about your website design like how pretty looks it (Images, Videos, Fonts, graphics, etc.)
Google also clearly said in their Webmaster Guidelines:
Make your pages for the user, not for Search Engines.
As we all know, a website is for a person, not for non-living things.
Mean to say a Human Being would interact with your website.
A website is a medium for you and your user so why not your website design should be eye catchy, modern & Professional?
A website is like lifeblood for any business in nowadays Digital World to reach more audiences but as well for your business growth.
An excellent website design is worth it.
How could you make an attractive website design that attracts & engage your user but also loveable by search engines?
First thing first Search Engine Optimization, Web Design & Development go hand in hand.
So it is crucial for excellent user experience (UX) and for a successful website that actually delivers benefits for the visitor and as well for the owner.
Consider these two things first
It doesn’t matter what kind of website you have, or you are going to build; it may be an e-commerce website, a blog, news site, video sites, etc.
1. Create a website for your Human Beings (Your Customer, Audiences & Visitors) that should be your priority.
2. But your website Design & Development should be SEO friendly so that search engines can crawl & Index the website in their database.
And then Search Engine shows your website to the relevant search terms for the user queries.
In the beginning, most people ignore the website design part; they only need a website & start SEO on it so that they can get the results instantly.
And in SEO, it is a time-consuming process, and it will take time to build the authority and credibility of the website in front of the search engine.
Let’s assume that your website would be on the top of the SERP and your website generating a lot of traffic, but visitor engagement is less.
Now I don’t mean that this is happening only that your website design is not so good.
Behind this, maybe some other reason could be:
For example, Website Content is not eye-catchy, Call to Action are not correctly optimized, Images are not so attractive, or it could be that the website’s layout & navigation is not so good.
So mean to say both Design & Development of the website should be done in the appropriate way to make your website SEO/User Friendly.
First, Let’s Understand What Search Engines Are Looking For in a Website-
Search Engine understands their job very well, and they only show the searcher the websites in search engine results pages, which are the most relevant to the user’s queries.
Excellent website design is mixtures of graphics, layout, Colour schemes, Font, & Usability. These ingredients are for the user; if you perfectly express these ingredients, the user will like your website and stay there for a long time.
And this means user engagement is high with a low bounce rate, and the search engine will grant more love as a ranking for your website.
A study shows that it will take less than 50 milliseconds to judge a website for the user that they should stay there or leave it.
Mean to say that your website has only 50 ms to make a good first impression.
In own research google found that two design factors influence first impressions of websites:
Look at this Google research study.
- Visual complexity — how complex the visual design of a website looks
- Prototypicality — how representative a design looks for a certain category of websites
The nitty-gritty of this study is that “Make your web design simple and familiar.”
You know that first impressions also matter in the digital world.
Your website’s visual look or website design will determine that your visitors will like your website or not.
So to make an excellent first impression, you need to must focus on website design to make it eye-catchy & attention-grabbing.
Prominent belief to make an effective Web Design-
Web Design is important because if your website design is not designed well definitely, your website will tend to perform poorly.
A famous quote by Tate-
“Design is an opportunity to continue telling the story, not just to sum everything up.” –Tate Linden
So what exactly does SEO friendly design look like?
Know these elements & and include in any website design to improve the user engagement & Conversion-
1. Your Website Objective & Goals should be Clear-
While designing the website keep in mind your objective & Goals.
What are you trying to achieve with the new website or with the website redesign? Website Design would be attractive & straightforward, which can engage & attract the user.
Your objective & Goals should depend on your website or your business.
For example- if you have an e-commerce website, your goals should be to Improve Sales, Conversion Rate, if you have a blog, then your goals should be to reach more people.
If you don’t know or want to learn How to set SMART Business Goals for a Business website
2. Write Compelling Headline with Clear Message –
People use the internet to find the information quickly, so while designing Home Page, it’s essential that which information you are going to provide should be easy to read and digest.
Organize the information in the right way. Use eye-catchy Headlines with compelling promise.
“On average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest.”
Explain your visitor about your business how unique is your products or services from others.
Because there are already have similar services or products out there. So you need to highlight your products/service strengths; otherwise, your audiences suppose you are the same as the rest of the others.
Look at this Hubspot Home Page Snapshot. They have Clear Message to their user What you can do with the Hubspot.
Would you like to learn How to write attention-grabbing headlines? Read this Neil Patel post How to Write Powerful Headlines.
3. Choose the right Typography/Fonts –
To convey the information, Fonts are a crucial part of the website.
The typeface should be attention grabber because before reading the web page visitor will scan it.
And here is the chance to select the right typeface to express the right content, tone & trust.
Have a look at the below snapshot-
These fonts are annoying for the user, so don’t use this style; instead of this, you should use simple and easily readable fonts’ patterns.
So Why do font choices matter?
Right Fonts design should be perfectly viewable & readable in any browser but as well right fitted in Desktop & Mobile Devices.
If your choosing font is not supported by a standard browser, Computer & by Mobile Devices, your website displays clumsy on different devices.
What’s the best font size for the web?
Well, it depends
The best font size should be 16 Pixels but here are some common things that we need to be considered while choosing the best font design for your website For example-
1. Font Spacing
2. User-Friendly Line Height
3. Active White Space
4. Clear Color Contrast
So choosing the right fonts matters a lot, so choose it wisely.
You can use this Golden Ratio Typography Calculator to set your typography.
4. Select the Right Colors Pattern –
You should need to create perfect color combinations for your designs because this is an integral part of your website design. Because a website’s color scheme helps shape its identity.
5. Use High Quality & Copyright Free Images –
A picture worth 1000 words you will heard this many times, and that’s true. An image is a great way to communicate with the peoples because the right images support the main points that you made in the content.
And one main reason is to use the images because we remember visual images much more manageable and better than words.
A study found that what you have read or listened to 3 days can remember only 10% to 20% & the rest of the 65% are visuals what your mind remembered.
Ok, let me explain-
So I am asking you would you like to eat an Apple. – What did come to your mind?
A Text Like this APPLE or An Apple Image Like this.
Mean to say, as we hear any words, and our mind automatically tries to encode the related images to those words because of mind stores the picture, not the text or words.
If I told you a story and you have never heard about that story previously, but as I would start telling you the story, your mind would automatically start creating the story in images & in character but not in the text.
That’s why you must use quality & relevant images on your website.
It will create a significant impact on your brand in your reader’s mind to remember about your brand.
Where to Find the Quality Images for My Website For Free?
You can Design Your image with the help of a Designer, but if you don’t have, you can use Free Royalty Stock Images.
I must recommend don’t use someone images by just doing google image search those are under Copyright Act, so you must avoid it.
Because this is against the Copyright Act, to use someone’s content or image without owner information.
At First Read this Law and Etiquette for Using Photos Online, You will get tons of helpful information in this article.
Below are some of the websites where you can find Royalty Free Image-
Read this to find more Free Stock Photos Website Here.
6. Increase your web page speed –
Page speed and page load time are the same terms – Let me elaborate it (to display the full content of the page the amount of time takes by the browser from the server is count as page loading speed)
Quick page speed matters because when a website is reciprocated slowly, visitors spend less time there.
So what does the Average Speed Load time of a web page?
It should be less than 3 seconds, is it?
Google’s John Mueller said this on Twitter that keeps your HTTP load speed less than 2 – 3 seconds.
And Do you know that slow website speed affects website sales and as well as its impacts on your website ranking?
A study shows that if a website takes more than three seconds to load, 40% of your consumers prefer to leave that page.
Let’s have a look at some Stats about website loading time–
47% of consumers expect a web page to load in 2 seconds or less.
40% will abandon a web page if it takes more than three seconds to load.
73% of mobile internet users say that they’ve encountered a website that was too slow to load.
If an e-commerce site is making $100,000 per day, a 1-second page delay could potentially cost you $2.5 million.
Understand the power of website page load speed & optimize your web pages to load fast; otherwise, it will kill your Sales, Visitors, Conversion & Organic Traffic.
SEO Best Practice to increase your website load time-
So at first, you need to find out the errors behind the page speed loading –
To help you out here there are many Free Apps & Tools Available
Below are some tools listed that help finds the root cause of slow website speed.
So first find the slow speed cause and fix this to improve your website speed its simple-
Website Speed Test Tools-
1) Google Page Speed Tool
2) Web Page Test
These tools provide you enough information about your website load time & as well show you the causes of slowing down your website speed.
And also provide you the suggestion to improve your website load time.
For example, have a look at this snapshot I have analyzed this website in Google Speed Test Tool-
And the results are –
Speed on Desktop – 45/100
Speed on Mobile – 41/100
As I have told you, these tools will also show you which things need to be fixed, which helps the website increase its speed.
You just need to click on >> Show how to fix.
And all the resources will show where issues need to be fixed –
Most Known Reasons Why Your Website Speed Is Slow
1) Extra Large Images-
Try to reduce the size of the images, but keep in mind the quality of the image.
You can compress these image with the help of the tools like – Photoshop, optimizing are the best one.
Removing unnecessary or redundant data and other unnecessary characters from your coding helps increase your page speed.
3) Reduce Unnecessary redirects –
Additional redirects make your page load slower & redirects trigger a different HTTP request means your web page will need to be load twice. To avoid unnecessary redirects on your site.
4) Enable compression –
Gzip compresses your web pages before sending them over to the browser.
Enabling gzip compression can reduce the size of the transferred response by up to 90%.
And there are many different ways to gzip compression even you can also take the help of the tools.
So by fixing these issues, you will see improvements in your website loading time to make changes and see the difference.
Make Your Website Responsive –
Why should your website be optimized for Mobile Devices?
“Do I need a mobile-friendly website?”
Let’s start with some stats-
Do you know that 80% of internet users own a smartphone
And 48% of consumers start mobile research with a search engine.
Thus you need to make sure your sites should be mobile friendly.
What Does Google mobile-first index mean?
Before this, Google ranks the sites just looking at bases on the desktop version of the website.
But as Google is started rolling out mobile-first index google at first will look at the mobile version of the website & bases on this google ranks the website on both mobile & desktop results.
But if you have just a website version for the desktop, then it’s time to make a mobile version or make it responsive.
How can I check if my site is mobile-friendly?
Open the URL Enter your website URL and wait few seconds it will show you the results you see in the snapshot-
And if your website is not Mobile-Friendly, it will show the page is not mobile-friendly have a look at the image.
And by login into Google Search Console, you can also run a Mobile Usability Report to get a list of mobile usability issues.
And this Mobile-Friendly Test Tool also tells you where the problem is on the page and which things need to be fixed to make the website mobile-friendly.
Want to create your website Mobile Friendly?
Check this Google guide how to create a mobile-friendly site
Therefore to provide your mobile visitor, a good user experience makes your website mobile-friendly today!
In this way, optimize your Website Design and Development together and make most of your traffic.
The website’s design is for the user (External Design like- Colors’, Fonts Image, etc.) & SEO Friendly Development mean for Search Engine. (Like – Website Architecture, Navigation & Linking, etc.)