17 Latest Off-Page SEO Techniques For 2020

Backlinks are the key to success in seo. Links can help you boost your ranking in off page seo.

As we all know that more links = higher rankings.

So to reach the top of the SERP you need to build high-quality links.

But building high-quality links is not that easy.

So today I am going to share with you 17 off-page seo techniques to drive more traffic and ranking.

Use any of these link building strategies to attract high-quality links to your website quickly and easily!

Let’s start

What is Off-Page SEO?

Off-Page SEO means acquiring links from other relevant and quality sites through promoting your content and building links.

This will help the website to increase the position of your keywords in Top of the SERP.

The very first step in seo is a website audit. Analyze your website to find out the errors and weaknesses of the website.

Once you have done the analysis make a list of the errors & start making changes in the website to make site seo/user-friendly.

It’s too important to analyze the website properly to make the most of your SEO efforts.

So once you are set with the On-page optimization your next step would be off-page seo.

By only doing On-Page you can’t reach on TOP 10.

One of the top-most ranking factors in SEO is links. Links matter a lot so off-page SEO is a must. But off-page SEO is not about the links.

Links are not like just creating backlinks from other websites and your website will start popping up on top of the SERP.

Search Engine like google analyzes 200+ ranking factors for any website. After that it will give priority to any website on top of the SERP.

I don’t mean to say that every website follows a 200+ ranking factor but we need to follow as many ranking factors as we can.

Things to Consider before starting SEO Off Page activities.

In Off-page SEO mainly we build the links to the pages we want to rank higher in SERP.

Some of the most important things that you should know before starting off-page SEO optimization are-

1) Web Pages Content should be Link Worthy
2) Optimize your website for Link Building
3) Major in Website Quality or Relevancy First
4) Check the Dofollow or Nofollow links
5) Which text or Keywords would you use as Anchor Text (You Must Know)

Web Pages Content should be Link Worthy:

A link-worthy content should be original, high in quality, and well researched which solves the user’s problems.

If you only focus on trying to get the links from other websites, but your pages are dull and full of garbage content. Then it’s too hard to get the links from other high quality and relevant sites.

Why I am saying, again and again, your Content should be High Quality, Relevant or Link worthy because there are around 3 million posts published each day.

Most of the blog posts get read by no one. So to stand out from the 3 million blog posts you need to write compelling, well researched and original posts.

In this way, you can acquire links easily and other sites will also link your content if it would be great and high in quality.

What would great content do?

Great content can help you attract links, and links improve the visibility and popularity of content, it can also help you Drive Sales/Leads and Boost Brand Awareness.

Wait:

Don’t assume here that by only creating great Content it will automatically start attracting the links, you also need to promote that content strategically to acquire the links.

Things to keep in mind while writing Great Website Content

Off Page SEO Checklist – 

1) Make your content useful, entertaining, unique and insightful
2) Do Research before Writing Content
3) Use keywords and related Synonymous and as well add the LSI keywords in the content
4) Backed up your content with Original research or Case Studies
5) Use Unique Images and helpful Videos in your content
6) Recheck for Grammar and Spelling Errors
7) Write to your Audience

I hope this off page seo checklist will help you so while writing content for your web page keep this checklist in mind.

Optimize your website for Link Building First

If you’re reading this beginner’s SEO guide from the start, you know very well how to optimize your website properly to make the most of your SEO efforts.

If you haven’t read I would suggest at least read this on page seo techniques post first before starting off-page seo.

Major the Website Quality . Relevancy First 

So while link building, it’s very important to check with the website that the website should be relevant or authoritative.

In the link-building process, relevancy and authority is much more important but you also need to focus on some other factors as well.

Google has removed the Toolbar Page Rank. In earlier days our SEOs and webmasters were judged on the website value by Page rank.

Every webpage or website was a Page rank from 0 to 10. 0 is low and 10 is high so the higher your website page ranks, the more your website authority will be.

Google PageRank (PR) is particularly based on the number of links a website receives. So the more the website links to a number of other websites the higher your PageRank will be.

But as of now, Google has removed the page rank toolbar so now we can’t check the page rank.

But it doesn’t mean that you should start building links blindly.

Use the following authority metrics to plan, measure, and get the best results from your seo efforts.

Now we have two types of metrics that we can consider while building links.

Domain Authority (DA)

Domain authority ranges from 0 to 100. 0 is the lowest and 100 is the highest authority. DA (domain authority) is developed by MOZ and this DA metric is not used by Google to rank the site on SERP. 

So the DA score is basically calculated by multiple factors including linking root domains and numbers of total links.

So before building the links, make sure to check with their DA as well.

You can use Moz link explorer to check domain authority.

Page Authority (PA)

The page authority metric is also developed by MOZ as well.

The only difference between domain authority and the page authority is that domain authority measures the ranking strength of Entire Domain and Page Authority Measures the strength of the individual pages.

How Can You Check Domain Authority?

1) Domain Authority Checker Tool –

  1. SEO Weather
  2. Moz Link Explorer

Just Head Over to – seowather.com

Click on the Bulk Checker on the right side and a window will appear

Enter the URL and click on Go Fetch.

In the given image below in the DA/PA column you will see the current site metrics.

Seoweather DA PA Checker

Through this, you can check any website metrics for free.

In Paid Tools you can use Moz Tool-

By entering the domain in the Moz Tool it will show you the Domain metrics, as are shown in the given image-

Moz Tools

So now you have the right metrics and a list of quality domains where you can create links. So now, create a spreadsheet and keep the DA/PA & URL in the sheet. You can start your link building process.

So in this way you can check the website Quality where you are going to acquire the links.

You have created link-worthy content and you have also checked the website quality and relevancy.

Now in the third step, you need to check that which links you are going to acquire those links are do-follow or no-follow.

Wait:

I will elaborate on each and everything for you so that you can understand each and every step easily-

2) Check if Links are Nofollow or Dofollow

Dofollow vs nofollow backlinks

What are the nofollow or follow links?

Nofollow- No-follow links are those links that don’t pass the link juice.

Dofollow- Do-follow links are the links which pass the link juice and Search Engine counts those links as a vote for your website.

What is the Best Follow Vs Nofollow Ratio?

First, keep in mind that you need to either follow or No follow links because from a search engine viewpoint not all links provide equal value or authority.

Out of the top results, a full 99.2% of all websites had at least one external link according to Moz Study.

So while getting the links from another website both links are necessary.

Because where Dofollow links pass the links juice and no-follow links didn’t pass the links juice but if you are getting the nofollow links from Forbes then what does it mean for a search engine?

It means you will have tons of relevant traffic and Google will also take into account the authority of the website.

But first, ensure that your link should be relevant

But first, let me elaborate on the nofollow links benefits-

1) Traffic – If you are getting a link from any relevant source it can directly help you to boost traffic. The reason I am saying here links should be relevant is because it will provide you with quality traffic.

2) Your site link profile looks natural- If your website has both (no follow and do follow) good balance it will make your website links profile natural in front of search engines. Otherwise, you will get penalized by searching if your links profile looks spammy because links diversity is much more important while link building.

3) Builds Authority- By having no follow contextual backlinks from authority sites your website can also gain authority. Because your links on big websites can help your site gain trust.

These were some of the cool benefits of having no follow backlinks. I hope all your doubts will be cleared about no follow links.

So now how do I check Dofollow and no follow links?

To make the work process easier you just need to install an Addon on your Mozilla Browser NoDoFollow.

Nofollow_Addon

Now Click on Continue to Download then click on Add to Firefox

Mozilla Add On

Now click on Install and it does will ask for a restart. Restart the Firefox now and it will be done.

Open the website where you want to check the right-click link and Select the NoDofollow link. It will start highlighting the No follow links.

Pro Tip – You can also check it manually (Press Ctrl+U and source page will be opened) as given example Brand hype.in is highlighted as Nofollow so copy this and find this on the source page.

Nofollow_Checker

Also given below is the snapshot of which domain we are seeing in the above snapshot that is followed by No follow. So now you can find it easily find which links are do follow or no-follow.

Nofollow_Addon_Checker

So I hope now you understand how to check no follow or do follow it’s too easy.

Right?

Cool….

Pro Tip- While link building doesn’t be aggressive, because it will harm your website if you have a new website keep this thing in mind start building links to your website slowly. If you have been following link building best practices, then both no follow or do follow links should be in your link profile.

Now I’ll show you which text or Keywords you should use as an Anchor Text?

Because as an Internet marketer you must be aware of the Anchor Text Distribution process and the cool thing is that at the end of this post I am sharing with you one of the great Free Tools where you can check your Anchor Text Ratio or anchor text over-optimization For Free.

So let’s start off

What is the anchor text?

Clickable Text in a Hyperlink called anchor text.

For Example – Download the Free SEO Beginner Guide here.

So here SEO Beginner Guide is an anchor text.

The HTML code will be as given below
SEO Beginner Guide

So as my keyword is SEO Beginner Guide and I would like to build links so how would I use the anchor text in my link building campaign?

At first, you need to do the keywords research to make sure to find relevant or long-tail keywords as well—

My keywords would be-
“search engine optimization guide”
“Beginner guide to seo”
“seo how to guide”
“seo complete guide”
“swiftshoot seo guide”

So always use the descriptive and relevant anchor text in order to help determine the relevancy and topical nature of the page that it’s linking to.

So if you don’t use the variations in your anchor text Google gives out penalties for over-optimization.

What Does a Natural Anchor Text Backlink Profile Look Like?

Branded Anchor Text –

Use the Brand Name in your anchor text while building branded links.

Swiftshoot is an Internet Marketing blog that provides Guides, Strategies and tactics about Digital marketing from SEO to social media and PPC as well.

Naked Links –

Use the Naked URL for Anchor Text (http://swiftshoot.in/)

Generic Anchor –

Use Generic Text as anchor text to keep the link profile natural. But don’t use in the Anchor Text words only Click

You can use variations here as well.
(Source: Check This Out, Get More Info, click to read more, check it out, check that, etc)

LSI Keywords –  Latent Semantic Indexing

LSI refers to terms related to or similar to your keyword Synonymous which you are going to target.

Swiftshoot Internet Marketing blog which provides Guides, Strategies & tactics about Digital marketing from SEO to social media and PPC as well.

Exact match Anchor: < 1%

Download the Free and Advanced Beginner Guide To SEO

The less Exact Match Anchor Text you use the better it will be. Otherwise, it would put your site at risk.

For more info, read this post about the Importance of Anchor Text Diversity.

Image Links –

A search engine can’t read the images so when we use the image in the content we put the ALT text for that image so that the search engine could know about that image.

So as an ALT tag which Text we will use Search engine count that ALT Text as an anchor.

You can put relevant or descriptive ALT Text related to your keyword in the ALT Tag.

Author Links –

As an author of this blog, I can use my Name Pankaj Sharma as an Anchor Text and you can as well.

So would anchor text help my website to influence ranking?

Yes, there is a strong correlation that if we use keywords such as Anchor Text it may impact to influence the ranking.

Need evidence?

Read this Ahrefs Casey Study – How Anchor Text Influences Search Engine Rankings

Read this Brian Dean Case Study – Which factors correlate with first-page search engine rankings?

I have covered all the things that should be most important before starting Off Page Seo. Thus after reading this I hope everything will be cleared for you, if you still have any questions just let me know in the comments.

So now you will learn which off-page SEO techniques you should use nowadays to make your off-page SEO campaign successful.

I will teach you each and every strategy that would work for me and which will work for you as well.

Off-page SEO techniques –

1) Social Bookmarking

As the name says, Social, Public, Bookmarks and Links.

So on social bookmarking sites, a user can save the links on social sites for future references.

Through social bookmarking, you are adding your website to social sites where anyone can see your website publicly.

So these bookmarking sites help your website to get more traffic to your website if your content is worth it.

Your website can also get featured if your content is of high quality and worth reading.

If social bookmarking audiences find it interesting and helpful, chances are you will attract more traffic to your website.

But keep in mind that Social Bookmarking sites should be qualitative.

There are a lot of Social Bookmark sites over the internet but submit your website to only High-Quality sites.

Some of the high-quality bookmarking sites are-

1) Reddit
2) Scoopit
3) Delicious
4) Diigo
5) Flipboard

Tip- If you have just created the new website and stills it’s not indexed just submit the website to Top Social sites and chances are your website will be indexed shortly.

Submit Internal Pages of the website to these social sites as well.

2) Search Engine Submission-

In Search engine submission we submit the website to the various search engines.

But why do I need to submit the website to Search Engine (SE)?

Search engines such as Google, Yahoo, Bing and Duckduckgo crawlers are so powerful that they index your website easily, but besides this, there are a lot of search engines that exist over the internet.

Some are Multilingual and some are country-specific.

Google and Bing are multilingual SE and Yandex and Baidu are Country Specific.

By submitting a website to other search engines, you have a great opportunity to get more organic traffic from other search engines as well.

So as you created a new website try to submit your website to other search engines as well.

3) Directory Submission

Most of the SEO folks would suggest you don’t submit your website to directory sites, they will tell you directory submission is dead.

But it’s not actually It will depend on what kind of website you are selecting to submit your website.

Website Quality must be matter choose the high-quality sites where the approval process is done by a moderator.

Topmost quality directory sites are – Viesearch, Yahoo Directory and there are some other sites as well.

The only difficulty in getting the links from quality directory sites is that it’s the approval process.

If your website is qualitative and directory moderator found your website worth adding then you can definitely get the links but it will take time.

Because a lot of people want to get the links from high-quality directory sites, it will take time.

So don’t hesitate to submit your website to these sites if your website is worth just submitting it.

4) Blog Commenting

If you want to build links easily, want to drive traffic to your website or look for an easy way to build links, blog commenting should be on your link building list.

This is one of the topmost old school off-page SEO techniques you can still use today.

Some SEOs don’t prefer to build links through blog comments. They think blog commenting is not the legitimate way to acquire the links.

Because from most blogs, you will get no-follow links that aren’t worth as much as the do-follow link.

And on quality blogs, if your blog comments aren’t approved instantly, a moderator will look into your comments and they will only approve if they find it worthwhile or valuable to their audience.

Hence, should you use blog commenting for link building or not?

Yes, you should!

Why?

Blog Commenting main benefits-

1) Established a great connection with other bloggers
2) Create backlinks
3) And increase traffic

But before starting a blog comment you should consider these things first-

1) Is this blog relevant to my niche?
2) Is this an active or authority blog?
3) Is this blog good DA/PA?
4) Do follow or No-follow

Now let’s start finding the blogs –

First, head over to Google and enter the queries below one by one. I will create a list of the blogs in excel or google docs.

“Add comment”Your Keywords
“Post comment”Your Keywords
“Write comment”Your Keywords
Keyword“add comment”
Keyword“submit comment”
Keyword“leave a comment”
Keyword“Powered by WordPress”
Keyword“Powered by BlogSpot”
Keyword“Post a Comment”
site:.cominurl:blog + “post a comment” + commentluv enabled
site:.cominurl:blog + “post a comment” + keyword
Keyword.+ “intitle:resources”

Once you have done with this now head over to this link – http://dropmylink.com/

Just Signup and Enter your keyword and select the type of blog you want.

Drop My Link

This tool will help you to find various types of blogs for commenting as you are seeing the snapshot.

Now you have a list of the blogs so before starting blog commenting keep this little checklist in mind –

Attributes of blogs-

1) The blog should be active
2) Nofollow/Dofollow (Already described no follow or do follow) if it nofollow now worries, you can comment on it. It’s not going to provide you with the link juice but it can help you to drive the targeted traffic.
3) Should be reputed (Check DA/PA)
4) Comment Luv Enabled
5) Check Recent comments

So look at these points before commenting on a blog.

How to get your comment approved easily by just following these simple points-

1) Leave a Comment- As a new post published just start commenting
2) Use your real name instead of your website name or anchor text
3) Read the blog post and based on it drop your comment chances are high that your comment would be approved if you would start a conversation related to that post and appreciate author work.
4) Don’t use anchor text

So follow these steps while blog commenting and get ready to increase your website traffic, backlinks and a great relationship with other bloggers.

5) Forum Posting-

This technique is still alive no doubt this is an old-school technique but it still works. Find 8 to 10 top high quality relevant or similar forums related to your website service.

Register yourself there, fill up all the information and create a signature as well to get a backlink.

Start a discussion or share a post in the threads, answer the other user queries in forums to get the backlinks and start building the relationship with others.

6) Article Directory Submission

Create unique content and submit the content to article directory sites, but not all article sites are worth submitting and getting the links.

First, check the website quality and authority of the website to read their terms and guidelines otherwise your content will be rejected. Submit articles to high authority sites like- EzineArticles etc. and start getting backlinks.

7) Question/Answering

Want to get the links through Question answer sites? There are a lot of sites for eg- Quora, Yahoo Answer, Answer.com ‘eHow’ etc.

Question Answer sites are great sites to leverage because they are high quality with great Domain or Page authority and with huge audiences as well.

Through Question Answer sites you get a flood of traffic but how?

Look for the question which is asked by the people and write the content in detail and depth with useful information which solves the user problems and posts this content on your website.

Now describe a little bit about that answer and drop your original content link which you have written and if your answer is satisfactory you can drive a lot of traffic through this technique.

Check this snapshot of my Quora profile, I answer the question on Quora occasionally.

Pankj Sharma - Quora

But it is still on my profile and has around 60k views.

If you give an in-depth and relevant answer related to user questions, you can generate a lot of traffic from question-answer sites.

8) Photo Sharing

Create unique images for your website products or for content and share those images over image sharing sites. Tags and shares with your friends as well will help you to drive some traffic to your website. Share images like – Flickr, Pinterest, Imgur, etc.

9) Video Promotion

People are more interested in watching videos instead of reading the long-form text. Create useful videos of your products, tutorial videos, and provide expert reviews of the videos.

Also, share those videos on Youtube, Dailymotion, and Vimeo. These sites are high authority sites and will definitely help you drive more traffic to your website.

And as you know videos can’t be indexed by search engines.

Optimize those videos with Title, Description, URL & with tags.

This will help the search engine to index and rank it at the top of the other videos and SERP as well.

10) Business Reviews

Do online reviews matter? Do online reviews affect product sales?

Yes, a lot!

According to stats, 85% of customers trust online reviews and customers read an average of at least 7 reviews before trusting a business.

To stay ahead of the competitions you must encourage your customers to provide feedback about your products and service.

Both positive and negative reviews are helpful for you.

How?

If your customers are satisfied with your product/service they will leave a positive review, if not they will leave negative reviews.

Positive reviews are encouraged others to use your products/services. And negative reviews are an opportunity for you to make changes in your product/service to do better.

So ask your customers/clients to write a review about your products/service.

And thank people who leave positive reviews and say you appreciate their time and business.

And for negative reviews, respond quickly and ask their concern and try to solve it.

11) Local Listings

To build your brand awareness and reach targeted audiences locally, you must submit your site to local listing sites.

Local listing sites are also helpful to increase ranking in local seo as well.

Make sure to submit your website to relevant local directories.

Filling in the proper information (NAP) name, address, and phone number is a must so that users can easily find your business with the right information.

You can start submitting your website to the following sites – Google My Business, Bing Local, Yellow Pages, and merchant Circle, etc.

12) Classifieds Ads Submission

Advertise your website products for free over classifieds Ads sites to get some extra benefit from off-page SEO techniques.

Classified ad postings still work because hundreds of buyers scan online classifieds ads for products and services.

You can submit your website to Craigslist, Locanto ‘LetGo’ (OLX) sites.

13) Document Sharing

By creating a presentation about your company or product and sharing it on slide sharing sites is a great way to reach the targeted audiences.

You need to create your presentation appealing and as well it should be optimized for search.

How to make a PowerPoint presentation attractive?

1. Choose an eye-catching image for the first page of your presentation.
2. Use an attention-grabbing headline.
3. Include tags to make the presentation searchable.
4) Add an interesting and appealing description including important keywords and a call to action.
5) Place links throughout your presentation to get the Seo link juice.

Once you are done with the presentation, share it over sites like- Slideshare, Issue or Scribd to get more seo love.

14) Press Release Submission

Do you want media coverage and industry mentions that you want to attract customers to your business? You must focus on the Press release actual Press release depending on your business or your press release goals.

First, set your Goals for Press Release, why do you need to submit a Press release?

Use Press release if you want to share information with your customers about a new product launch, you want to organize an event, etc.

A press release’s main motive is to get your news in front of as many people as possible.

So use the Press Release for your business but it’s not solely dependent on Press Release because Press releases alone don’t help your SEO so use it wisely.

15) Infographic Submission

Infographic submission is one of the most effective techniques in SEO. An infographic is a way to present the information through Images, Diagrams, Charts, and Contents so that users can easily understand the subject.

To get the traffic and quality backlinks, create a stunning infographic and submit it to High-quality Infographic submission sites like – Visual.ly, Reddit infographic, etc.

16) Blogging

Blogging is one of the top techniques which I would keep top of the Off-page SEO techniques. As you know writing unique and valuable content on a daily basis is not an easy task. You need to do great research before writing a great piece of content with the latest and trending topic which gives your user a value that solves your user problems.

Blogging will help your website to crawl more frequently and it will also help your website ranks better in SERP.

Don’t write short posts write all the post-in-depth which are backed up with the facts. After publishing your post, share it over Social Media Channels and send an email to your subscriber as well.

17) Guest Posting

Guest posting means writing and publishing an article on someone else’s website or blog.

This is one of the best techniques in off-page SEO and through this, you can generate high quality and contextual backlinks for your website.

But it takes too much effort to get a high-quality link from high-quality sites.

Guest blogging’s main motive is to generate high-quality traffic, link & increase number of the subscriber.

To achieve these goals through Guest blogging you need to write a good guest post, which provides value and could engage the audience.

So before writing any guest post pick the right topic which clearly relates to your website.

Check out their social media accounts.

Also, check how many social shares and comments their posts usually attract.

Check the blog’s DA/ PA.

Because just writing for a big site isn’t enough to guarantee good results.

Pick a killer topic, do research well and submit a guest post and start earning links, traffic, and Subscriber.

Conclusion –

I hope this Beginner Guide SEO will help you learn the basics and some advanced parts of SEO.

Read each and every chapter, one by one, and then read it consistently.

If you get confused or need any help understanding the concept shoot me an email. You will definitely get answered.

If you would like to become a serious SEO marketer then this guide is just for you.

My motive is to write this guide just to teach and help the people who would like to become successful in this field and passionate about their digital marketing career.