Search Console is the new name of Google Webmaster tool which is recently rebranded by Google.
Google Search Console (GSC) is a free tool for anyone, it allows you to review the Indexing status of your website, you can analyze the crawl errors and also get notified about your website hacked or manual penalty related issues.
Why do you need to set up Google search console for your website?
1) To keep track on website internal errors
2) Check the indexing status of the web pages
3) Check the security issues if there are any with the website
4) Receive notifications from Google for manual penalties
5) See what keywords searches on google help landing visitors on your website in search engine results pages (SERP)
So for this, you must need to set up the Google Search Console for your website.
Let’s Start Now –
#1) Go to google search console.
Now Login or click on Start Now.
#2) After the logins Click on add property under the search drop down.
Now you have two types of property options to verify your site.
- Domain Level
- URL prefix
Domain Level – If you choose domain level property it means all the version under this domain (subdomain, www or without www, http or https) would be verified automatically.
You don’t need to set up separate properties as we did in this old search console.
But domain verification would be done only on the DNS level.
URL Prefix – In the URL Prefix property search console only consider the URL under this entered address.
But on URL prefix property you have multiple verification methods.
It’s up to you which way you want convenient to use, use that method to verify your property in search console.
#3) Now select the property type to add the domain name.
I have selected the URL Prefix property Click on continue and a window will appear like this.
#4) By default, the search console will show you HTML file verification method.
But you can use other verification methods in URL prefix property as well.
As I choose the HTML Tag verification method. Copy the Code now.
So if your website is on wordpress follows the steps below –
- Log into wordpress admin, Installed the Yoast SEO if you don’t.
- After installing the Yoast Activate it.
- Now you see it on the left side, click on SEO.
- Now click on ‘General’.
- Click on Webmaster Tool Tab.
- Paste the code here and click on save changes.
#5) Go back to Google Search Console and click ‘Verify’.
Now you have connected your website to google search console.
But wait…. Google will take time to process your site data in search console. Wait for at least 24 hours.
Now I will elaborate on each and every section of Search Console So, that you can easily track or understand your website Search Console Data.
To make it easier to understand google search console, this post is divided into five parts.
Lets start off…
1) Overview- This is the default part in search console under this you will find two segments.
Performance and URL Inspection.
2) Index – Under this segments, you will find coverage and sitemap reports.
3) Enhancements – Under this segments, you will find mobile usability issue related reports.
4) Security and Manual Action – Under this segments, you will find manual actions and website security issues related reports or messages.
5) Links- In this segment, you will find internal, external top linking sites related reports.
1. Overview –
In the overview section, you will find three types of reports.
#1. Performance –
In the performance report section you can segment the data in the five types of reports.
Queries – You can check what queries are generating traffic to your website.
Total Clicks- How many times a user clicked through to your site.
Total Impression – How many times a user saw a link to your site search results.
Average CTR – Percentage of impression that resulted in a click. Click/Impression*100
Average Positions – Average positions of your site in search results.
Pages Report- List of urls from your site that is displayed in search results. You can see how each URL performed in terms of search (Impressions, CTR, etc.)
Countries Report – In this report you can see which countries are generating more search traffic and click on your website.
Devices – In this report you can see on which devices your website is performing better in regards to user engagement.
Search Appearance – In this report, you can see pages which google shows faster, lighter pages to people searching on slow mobile clients.
If a user is searching on slow mobile clients and your webpages are showing in SERP and user click on your listing then google will convert the web pages on the fly into a version optimized for slow clients, so that these pages load faster while saving data.
#2. URL Inspection –
You can check the index status of that particular page. If your website URL is not indexed or if there are any issues with the webpage.
You can check the status of the webpage in this URL inspection section.
And you can also request for indexing for this page as also can Test Live URL as well here.
2. Index –
In this section, you can check four types of errors with detailed issues.
1) Error – These are pages that couldn’t be indexed for some reason.
2) Valid with Warnings – These are pages that have been indexed but there are some issues in those pages.
3) Valid – These pages have been indexed.
4) Excluded – These pages are excluded from search engine and has not indexed.
#2. Sitemap – Add your sitemap URL here and submit. After processing the sitemap you can see the status of the URL in this section.
3. Enhancement –
#1. Mobile Usability
If your website pages have any error or issues on the mobile devices you can see here.
4. Security & Manual Actions –
Under this section, you can see two types of report.
#1. Manual Action – When a human reviewer at Google found that your website is not following google quality guidelines a manual action is raised against your website.
If your website is affected by a manual action, you can see the notification in this manual action section.
What pages are affected?
In the manual action section, you can see a list of patterns of affected pages.
It could be the entire site or maybe some pages of the site.
How do I fix the problem?
A detailed description will show you the affected pages and will also show you the ways to fix the problem.
How long will my reconsideration review take?
Once you fix the problem you can send the reconsideration request to google.
Reconsideration reviews take several days or a week you will be informed of progress by email.
You can read more here about the manual action report.
#2. Security Issues –
In this section, you can see your website security-related issues.
If your website is hacked or any malware issue is detected on your website google will notify you in this section.
A detailed report about the problem and how to fix this issue you can find a detailed report under this section.
Read more about the security errors here.
5. Links –
In this link report section you will see following links report.
#1. External Links – Links from outside your property to your property.
#2. Internal Links – Links from your property to your property.
#3. Top linking sites – In this reports you can see which domains are linking to your domain most of the time. In this report, you can see only the root domain not where the actual link is made to your site.
#4. Top Linking Text – In this report, you can see the actual text where the link is placed in this text.
How to Integrate Google Analytics and Google Search Console
You need to integrate search console and analytics together to get the search console data into analytics.
Benefits to Integrate Google Analytics and Google Search Console
- Identify landing pages on your site that have good click-through rates (CTR), but have poor average positions in search results. These could be pages that people want to see but have trouble finding.
- Identify search queries (keywords) for which your site has good average positions, but poor click-through rates. These are queries for which your pages get attention and improved content could lead to more visitors.
Logins to your analytics account Click on Acquisition Tab, now when you click on Search Console a window will appear like this snapshot.
Now click on Set up Search Console data sharing and you will be redirected to Property Setting section in analytics.
Scroll down below the page Click on Adjust Search Console.
Click on Add button –
Now it will show you all the property linked with this search console account.
Select the property which data you would like to see in the Google Analytics and click on save.
And now it will redirect you to the search console.
Wait for 24 hours it will take time to show the google search console data in the analytics.
I have covered all the things in this Google Webmaster Tool Guide and I hope it will clear your all doubts that how to use this tool to improve your SEO.
This is such a powerful tool so take advantage of this tool and make your website better for search but as well for your user.
Let me know if you any question or if found any difficulty using this tool in the comments.