Career in Digital Marketing [A Complete Guide]

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Career in Digital Marketing

Do you complete your college degree and looking for a job-oriented course?

Should you study something you love or a course that will get you a high paying job?

I know the feeling because this has already happened with me in my college time.

Don’t worry.

Today I’ll share with you why you should go for a career in digital marketing.

Digital Marketing is high paying and fast-paced, ever-changing and high demand, careers in the IT industry nowadays.

And the best part is that anyone without a marketing degree involved in and can make their career in digital marketing.

But that’s not all.

Of course skills, knowledge, willingness to learn & creativity are some of the most important things, which should be in the digital marketer.

But if you are interested in digital marketing just keep reading to learn more about the field, growth & how to get started learning digital marketing skills.

Why choose a career in digital marketing?

According to statista in India-

In 2018, 390.9 million people accessed the internet through their mobile phones. In 2023, this figure is projected to amount to 500.9 million mobile phone internet users.

And Economic Affairs Secretary of India said in a statement that India’s digital economy would reach $1 trillion by 2022.

As more and more peoples are started using mobile phones and as the telecom industry has shifted from 2G to 4G in India.

Due to this, the demand for digital marketers has increased these days in India. Because small to large, all types of businesses want to reach online customers to grow their business online.

Jobs Growth in Digital Marketing

More than 20 lakh jobs are expected in India by 2020 in the digital marketing industry.

So it would be a great career opportunity for the digital marketer in India in the upcoming days.

Thus enroll yourself in the right online marketing course and start your career in digital marketing now.

As govt of India also focusing on digital India. Prime Minister Modi envisions transforming our nation and creating opportunities for all citizens by harnessing digital technologies.

Still not convinced? Look at the below statement –

According to Indian Express reports that Digital marketing is highly demanding but is an equally well-paid job and by 2020 there will be a huge demand for digital marketers in India.

Is Digital Marketing a Good Career?

McKinsey a management consulting company reported that India is the second-fastest-growing digital economy. And India is digitizing faster than all other countries except one that is Indonesia which showed a growth of 99%.

Presently everyone from shopping online, booking flights, buying groceries, and even online learning everything has been in the online nowadays digital world.

People are using their smartphones, tablets, and computers to conduct their business online each day.

And the internet has created a massive opportunity for businesses to grow and expand their business influence to the present digital universe.

As of now, only 40% of India’s population has access to the internet and 90% of the Indian population still performs financial transactions in cash. And if we talk about shopping, only 5% of transactions conducted online.

The real growth will be started as small businesses in India goes digital. Till now plumber, electrician, small food restaurant, small retail store these are all who do cash transactions, when they shift to digitization, will start seeing a real impact in India’s economy.

As numbers of businesses moving to digitization, similarly, the need for digital marketing professionals is increasing.

So without any doubt, more job opportunities are coming for the digital marketer in the upcoming days in India.

What is Digital Marketing?

You have a product or service, and now you want to sell that product to increase the revenues. Now by using digital channels and using digital marketing tactics, your products/service is going to reach those online digital users.

In digital marketing, there are various channels to promote and reach to that targeted audience.

For example, you can promote your products through Social Media Channels, Youtube, Google Ads, Email Marketing & content marketing as well.

Digital marketing is like a tree where it has a lot of branches that I have mentioned above. 

That’s why to become a successful digital marketer you must have these all above mentioned skills.

Types of Job in Digital Marketing

  • Marketing Automation
  • Blogging
  • Brand Management
  • Web Designing and Web Development
  • Social Media Marketing
  • Content Curation and Content Management
  • Marketing Strategy
  • Editing and Copywriting
  • Data Analytics
  • E-Commerce
  • SEO (Search Engine Optimisation)
  • SEM (Search Engine Marketing)
  • Email Marketing
  • Mobile Marketing
  • Interactive Technology (such as ML, AI, etc)

What digital skills are in demand?

As per the survey by 2020, in India digital Industry will produce more than 20 lakh jobs. And digital media is expected to grow up to 24% by 2020. 

But make sure you have the right & current demand in skillset before moving to the digital marketing industry.

The best way to start your career in digital marketing is by getting a certified course in digital marketing and then finding a job.

In digital marketing, there are various areas of expertise, and you will find various options to find your career. You need to be good at every aspect of digital marketing to get the right job.

What do You Need to Become a Digital Marketer –

First of all, there is no set route or education requirement for becoming a digital marketer.

If you are applying for the Digital Marketing position then employers must ask you for certification or experience in the internet marketing field.

Then it would be a must if you want to work as a digital marketer in the reputed IT companies. Make sure to become certified in digital marketing by taking the course from some reputed and authorized digital marketing institutes.

Even you can join the companies as an Intern and start learning there to become a successful digital marketer.

Passionate to learn, creativity, and taking challenges are the most important skills you needed to become a successful digital marketer.

Be Passionate About Your Work – Because you will get bored by doing the same things again and again. And if you passionate about your work only then you will be more productive and will be happier.

Be Creative Always – Because online marketing is a creative field if you need to design a website or a newsletter, you need to show creativity to stand against your competitors.

Get Ready for Challenges – in the life of digital marketer challenges will be with you like a shadow. The client is not getting enough leads, ranking dropped, product sales are getting down, the conversion started decreasing.

These all are some of the challenges that as a digital marketer, you need to deal with not daily but weekly or monthly basis. So always gets ready to take challenges.

Benefits of Becoming a Digital Marketer –

A broad range of Career Options – In the digital marketing field, there are a wide variety of career options. If you want to specialize in specific areas in digital marketing, you can do it.

For example, after doing a digital marketing course if you are interested in Social Media you can join a company as a social media marketer. If you are interested in Search engine optimization, you can choose to become an SEO Analyst as well.  

Better Salary in the IT Field – Sure, after completing the digital marketing course you will get a handsome salary than others in the IT field. You can even get a good package in the MNC company or even a startup is ready to pay you a high salary, but you should have a strong skill set and expertise in the digital marketing field.

Time Flexibility – Work Timing flexibility is one of the great things in the digital marketing field. You can work from anywhere you just need a system or working internet connection. And even some of the companies also provide work from home facility as well.

Become A Solo Entrepreneur – There are a lot of freelancer sites, by joining them, and working for clients worldwide you can work remotely and can earn more than a Job. Even you can start your affiliate sites and can start earning more money. 

How to Start a Career in Digital Marketing?

How to start a career in digital marketing

Enroll Yourself in Digital Marketing Course – Find and verified and genuine institute and take feedback from already enrolled students. Even you can go for Demo Class as well to get the Idea about their study & teaching pattern.

Start Your Own Blog – Choose a niche, buy a cheap domain and hosting and start writing the content. Read about digital marketing techniques and start implementing on your blog/site to get the expertise and later show your work as a portfolio.

Start an Internship Program– This is one of the best ways to earn some real knowledge and get hands-on experience by working on Live Projects.

Take Online Course – Again this is one of the best and cheap options. There are a lot of online sites which provides Online Digital Marketing course at very cheap rates. You can go to Udemy & Coursera

My Bold Advice For Who Want to Become Digital Marketer

Before entering into this field as I told you above Passion, Creativity, and Taking Challenges Keep up with Yourself. If you seriously want to start a career as a Digital Marketer then You’re Welcome to this Industry. As there are a lot of opportunities in this industry, but there are also a lot of competitions in this field as well.

So make sure your skills & areas of expertise should be too good to survive in this industry.

Many youths start into digital marketing excitingly but later they will stop or quit due to lack of knowledge. Start learning and invest your time to build the skills.

My best advice would be to join an Internship program and start learning from there, as digital marketing is wide so start learning from one by one. Don’t focus on many things at once.

Start your blog, you can start with Blogger, WordPress, and Medium as well. Start writing and experiments the things that you learn to get the real experience.

I wish you all the best for your future. In case of any doubts regarding digital marketing, career let me know in the comments will answer your question or help you remove your doubts.

Feel FREE to use this Infographic on your Blog/Website & Please include attribution to https://digitalpankaj.me/ with this graphic.

Career in Digiral Marketing

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Pankaj
Pankaj Sharma is a digital marketer, writer, and love to write on SEO and various digital marketing niches. He is around more than 4+ years of experience in SEO and digital marketing field. He loves to share the knowledge and always loves to help others to get succeed.

4 COMMENTS

    • Thank you Rahul, and about the certification, it is not mandatory and certification doesn’t mean you have the right skills and experience after all knowledge is matter but it doesn’t mean you can’t go for certification. Learn and apply the knowledge only that certification is worth.

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