SEO – “Search Engine Optimization”
“It’s a process to optimize your website for the search engine to attract the visitor to your website”
When it comes to SEO most of the peoples think SEO is a just one-time process.
That make changes in the Meta Tags, update the website with the fresh content, do the internal linking & start link building.
This is NOT SEO.
This is only starting part of the SEO.
For any successful SEO campaign, both time & money need to invest.
And here mostly SMB (small businesses) limited by the budget afraid to invest in SEO.
Because they need instant results to generate the revenue & in SEO it will take time to get the results.
In SEO you can’t expect the results an overnight.
And this is the bitter truth of seo.
But if you really want to grow your business online, want to grow more traffic, want to beat your competitors I would highly recommend investing in SEO.
SO WHO IS THIS GUIDE FOR –
1) Beginners Who Want to Learn SEO
2) Small Business Owner
3) Web Developer
In the Beginner SEO Guide, I will go through in every SEO process step by step-
So let’s start now
What is SEO?
Let’s start with a Definition-
SEO stands for Search Engine Optimization (SEO Definition) basically SEO is the process to promoting and increasing the visibility & ranking of the website in front of Search Engine so that consumers can recognize the existence of the Company (Business) Products or Service.
At first, let’s understand the Search Engine Results Pages (SERP).
For example: Let say I enter the term (query) “xmas shopping gifts” in the Google Search
I have highlighted the results so that you can easily understand the SERP results.
In this snapshot there are 2 types of results are showing-
For my query “xmas shopping gifts” which second results you are seeing those results are SEO Results (also called organic results) and the first one are paid results.
And what do the highlighted numbers mean?
These numbers mean that for this query, there are 24,700,000 results in the google index have.
And within (0.57 seconds) this is the time taken by Google’s Query Processor to find the relevant web pages from Google’s Database in response to this search term.
But why this whole mishmash is required really?
This is only to provide the relevant Search Results for the user query and that only motive of Google.
So as this Guide is about SEO so I am not going to elaborate here about PPC (Paid Results) I will cover this in my later posts.
To make it easy to understand what is SEO I would recommend watching this video.
I hope now you’ve got some understanding of SEO.
Therefore let’s move on
Nowadays SEO is the key to an online business if you want to grow your business organically in front of the Search engine so this is necessary that you should focus on SEO.
A great Guide over (What is SEO by Neil Patel). I must recommend reading this once!
Okay, so I hope you understand what is SEO?
Let’s move on-
Why we need SEO?
This question in most of the people mind definitely would come-
Why we need SEO-
Ask these question to yourself if (maybe you’re the owner of the business or you’re doing SEO for client website)
First When you build a website what more do you want?
3) Brand awareness
I hope your answer would be Yes because of mine too. (It is jokes apart).
In fact, nowadays Search engines are the number 1 way for people to find any information through search engines. And as a results search engine shows the website pages relevant to the user queries.
So what does the SEO relation with your website?
The main relation of the SEO is with the people, everything would be for people. That’s why we create a Website, Content and everything for the people.
So you need to create your website search engine friendly but as well it should be user-friendly.
You need to show the user on your website what they are looking for.
You need to build or design your website with a purpose.
Because your website serves as a showcase or an Online Shop to your potential customers.
There is no person in front of your visitors to welcome, there is only your website which will communicate with your customers directly.
So put everything on your website that inspires your visitors to want more.
Now you have built the awesome website but wait this is half of the battle in the nowadays digital world.
No one knows about your website existence until you haven’t promoted it.
So here is the time when you need to put your efforts in SEO to get the most out of your online business.
So at first, you need to make your website SEO/ User-friendly but you also need to promote it strategically to achieve the top positions for your money keywords in SERP.
Why your web pages should be on the Top Of the SERP?
A CTR (click-through rate) Case Study by Advanced Webranking, they found that in number 1 organic Position CTR for keywords is 30% on Desktop and 24% on Mobile devices. In 2nd position on Desktop 15.9% and on Mobile Devices 16.28%.
As your web pages position goes down the CTR would be downgraded.
So now you understand the reason why you need your website to be listed in the search engine but as well it must be on top of the SERP.
But the Bitter Truth is that it’s not easy to rank your pages highly in the search engines.
So to stay on Top you need to make your website to be high-quality.
Hence you should know these simple Website Optimization ingredient –
1. Content should be crisp and simple (Answer a question which user is looking for in your content)
2. Your Content should be linked with other high-quality/Authoritative sites (Acquire links from relevant and authority sites)
3. Great user experience (UX) (Website Speed & easy navigation)
This is the advance part of SEO, which I will covers in detailed in my later posts.