Off Page SEO: Link Building Strategies

As we all know that more links = higher rankings.

So to reach on top on the SERP you must need to build high-quality links.

But building high-quality links is not that easy.

So I am going to share 17 link building strategies in this article.

Use any of these link building strategies to attract high-quality links to your website quickly and easily!

Let’s start with a definition-

What is Off Page SEO?

Off Page, SEO means to acquire the links from other relevant and quality sites through promoting your content and building links.

Which help the website to increase the position of your keywords in Top of the SERP.

The very first step in seo is website analysis. Analyze your website to find out the errors and weakness of the website.

Once you have done the analysis make a list of the errors & start making changes in the website to make site seo/ user-friendly.

It’s too important to analyze the website properly to take the most of your SEO efforts.

So once you are set with the On page SEO your next step would be off page seo.

By only doing On Page you can’t reach on TOP 10.

One of the topmost Ranking factors in SEO is links. Links matter a lot so off page SEO is a must. But off page SEO is not about the links.

Links are not like just creating the backlinks from other website and your website would start popping on top of the SERP.

Search Engine like google analyze 200+ ranking factors for any website after that it will give the priority of any website on top of the SERP.

I don’t mean to say that every website follows 200+ ranking factor but we need to follow as much ranking factor as we can.

Most Important things that you should know before starting Off page SEO.

In Off page SEO mainly we build the links to the pages which we want to ranks higher in SERP.

Some most important things that you should know before starting off page seo-

Let me elaborate
1) Web Pages Content should be Link Worthy
2) Optimize your website for Link Building
3) Major the Website Quality or Relevancy First
4) Check the Dofollow or Nofollow links
5) Which text or Keywords you would use As Anchor Text (You Must Know)

Web Pages Content should be Link Worthy:

A link worthy content should be originals, high in quality, and well researched which solves the user’s problems.

If you only focus on to try to get the links from other websites but your pages are dull & full of garbage content. Then it’s too hard to get the links from others high quality & relevant sites.

Why I am saying, again and again, your Content should be High Quality, Relevant or Link worthy because there are around five million blog posts published each day.

Why I am saying, again and again, your Content should be High Quality, Relevant or Link worthy because there are around five million blog posts published each day.

And most of the blog posts get read by no one. So to stand out from the 5 million blog posts you need to write compelling, well researched and originals post.

In this way, you can acquire links easily and others sites will also link your content if it would be great and high in quality.

What will a great Content do?

A Great content can help you to attract the links, and links improve the visibility and popularity of content it can also help you Drive Sales/Leads and Boost Brand Awareness.

Wait:

Don’t assume here that by only creating great Content it will automatically start attracting the links, you also need to promote that content strategically to acquire the links.

Things to keep in mind while writing Great Website Content

A little Checklist-

1) Make your Content useful, entertaining, unique & insightful
2) Do Research before Writing Content
3) Use the keywords and related Synonymous and as well add the LSI keywords in the content
4) Backed up your content with Original research or Case Studies
5) Use Unique Images and helpful Videos in your content
6) Recheck for Grammar and Spelling Errors
7) Write for your Audience

I hope this checklist will help you so while writing content for your web page keeps in mind this checklist.

Optimize your website for Link Building First

If you reading this SEO Guide from starting you know very well that How to optimize your website properly to take most of your SEO efforts If you haven’t read I would suggest Read this on Page SEO guide first.

Major the Website Quality or Relevancy First (Step by Step)

So while link building it’s too much important to check about the website that website should be relevant or authoritative.

In link building process relevancy & authority is much more important but you also need to focus on some other factor as well.

As Google has removed the Toolbar Page Rank. In earlier days we SEOs and webmasters were judged the website value by Page rank.

Every webpage or website was a Page rank from 0 to 10. 0 is low and 10 is high so as much high your website page ranks the more your website authority would be.

Google PageRank (PR) is particularly based on the number of links a website receives. So as much the website links to numbers of others website as high your PageRank would.

But as of now, Google has removed the page rank toolbar so now we can’t check the page rank.

The first thing is that you need a tool there are some of the free tools or as well paid tool can help you to find this.

Just Head Over to– seowather.com

Click on the Bulk Checker at the right side and a window would appear

Enter the URL and Click on Go Fetch.

As the given below image in the DA/PA column you would see the current site metrics.

Seoweather DA PA Checker

Through this, you can check any website metrics for free.

And in Paid Tools you can use Moz Tools-

By entering the domain in the Moz Tool it will show you the Domain metrics as are showing in the given image-

Moz Tools

So now you have the right metrics & a list of quality domains where you can create links so now create a spreadsheet & keep the DA/PA & URL in the sheet & you can start your link building process.

So in this way you can check & major the website Quality where you are going to acquire the link.

Now you have created the link worthy Content and you have also checked the website quality or relevancy in the third step you need to check that which links you are going to acquire those are followed or nofollow

Wait:

I will elaborate on each and everything for you so that you can understand each and every step easily-

2) Check that Links are Nofollow or Dofollow

Dofollow vs nofollow backlinks

What is nofollow or follow links?

Nofollow- No-follow links are those links which don’t pass the link juice.

Dofollow- Do-follow links are those links which pass the link juice & Search Engine counts those links as a vote for your website.

What is the Best Follow Vs Nofollow Ratio?

At first keep in mind, you need both Do follow or No follow links because in search engine viewpoint not all the links provide equal value or authority.

Out of the top results, a full 99.2% of all websites had at least one external link according to Moz Study.

So while getting the links from another website both links are necessary.

Because where Dofollow links pass the links juice and no follow links didn’t pass the links juice but if you are getting the nofollow links from Forbes than what does it mean for a search engine?

It means you will tons of relevant traffic and Google also take into account the authority of the website.

But at first, ensure that your link should be relevant

But at first, let me Elaborated Nofollow links benefits-

1) Traffic – If you are getting a link from any relevant source it can directly help you to boost traffic. Why I am saying here links should be relevant because it will provide you with quality traffic.

2) Your site link profile look natural- If your website has both (no follow and do follow) good balance it will make your website links profile natural in front of search engines. Otherwise, you will get penalized by search if your links profile looks spammy because links diversity is much more important while link building.

3) Builds Authority- By having no follow contextual backlinks from authority sites your website can also gain authority. Because your links on big websites can help your site gain trust.

These were some of the cool benefits of having no follow backlinks. I hope all your doubts would be cleared about no follow links.

So now How to check Dofollow and no follow links?

To make the work process easy you just need to install an Addon on your Mozilla Browser NoDoFollow.

Nofollow_Addon

And now Click on Continue to Download than Click on Add to Firefox

Mozilla Add On

Now click On Install and it does will ask for a restart. Now Restart the Firefox and it will be done.

Open the website where you want to check the link right-click and Select the NoDofollow & it will start highlighting the No follow links.

Pro Tip- You can also check it manually (Press Ctrl+U and source page would be opened) like given example Brand hype.in is highlighted as Nofollow so copy this and find this in the source page.

Nofollow_Checker

And given below the snapshot which domain we are seeing in the above snapshot that is followed by No follow. So now you can find it easily find that which links is follow or no follow.

Nofollow_Addon_Checker

So I hope now you understand how to check no follow or do follow it’s too easy.

Right?

Yes….

Pro Tip- While link building doesn’t be aggressive, because it will harm your website if you have a new website keep this thing in mind start building links to your website slowly. If you have been following link building best practices, then both no follow or do follow links should be in your link profile.

How to do link building and which things need to keep in mind before starting Link Building?

What have you learned till yet before starting Off-page SEO?

Create Content link worthy, major the website Quality and Check the nofollow or dofollow link.

In the last step, you would learn how and which text or Keywords I would use As Anchor Text?

Anchor Text Strategy Step by Step:-

SEO Anchor Text Strategy- (Types of Anchor Text that you should use)

I want you all that Read this Anchor Text Post Must

Why?

Because as an Internet marketer you must be aware of the Anchor Text Distribution process and the cool thing is that at the end of this post I am sharing you one of the great Free Tool where you can check your Anchor Text Ratio or anchor text over optimization For Free.

So let’s start off

What is an anchor text?

Clickable Text in a Hyperlink called anchor text.

For Example- Download Free SEO Beginner Guide here.

So here SEO Beginner Guide is an anchor text.

The HTML code would be as given below
<a href=”http://swiftshoot.com”> SEO Beginner Guide</a>

So as my keyword is SEO Beginner Guide and I would like to build links so how would I use the anchor text in my link building campaign?

At first, you need to find the keywords try to find relevant or long tail keywords—

My keywords would be-
“search engine optimization guide”
“Beginner guide to seo”
“seo how to guide”
“seo complete guide”
“swiftshoot seo guide”

So always use the descriptive and relevant anchor text in order to help determine the relevancy and topical nature of the page that it’s linking to.

So if you don’t use the variations in your anchor text Google gives out penalties for over-optimization.

So What Does a Natural Anchor Text Backlink Profile Look Like?

Branded Anchor Text- Use Brand Name in your anchor text while building branded links.

Swiftshoot is an Internet Marketing blog which provides Guides, Strategies & tactics about Digital marketing from SEO to social media and PPC as well.

Naked Links-

Use Naked URL as Anchor Text (http://swiftshoot.com/)

Generic Anchor-

Use Generic Text as anchor text to keep the link profile natural. But don’t use in the Anchor Text words only Click

Here you can use variation here as well.
(Source, Check This Out, Get More Info, click to read more, check it out, check that, etc)

LSI Keywords: Latent Semantic Indexing-

LSI refers to terms related to or similar to your keyword Synonymous which you are going to target.

Swiftshoot Internet Marketing blog which provides Guides, Strategies & tactics about Digital marketing from SEO to social media and PPC as well.

Exact match Anchor: < 1%

Download Free & Advanced Beginner Guide To SEO

As much less Exact Match Anchor Text you would use the better it would be. Otherwise, it would put your site on risk.

For more info Read this post about by Search Engine Watch about Impact of Anchor Text Diversity & Link Relevancy.

Image Links- Search engine can’t read the images so when we use the image in the content we put the ALT Text for that image so that search engine could know about that image. So as an ALT tag which Text we will use Search engine count that

ALT Text as an anchor.
You can put relevant or descriptive ALT Text as related to your keyword in the ALT Tag.

Author Links- As an Author of this blog, I can use my Name Pankj Sharma as an Anchor Text and you can as well.

So would anchor text help my website to influence ranking?

Yes, there is a strong correlation that if we use keywords as Anchor Text it may impact to influence the ranking.

Need evidence?

Read this Ahrefs Casey Study – How Anchor Text Influences Search Engine Rankings

Read this Brian Dean Case Study – Which factors correlate with first-page search engine rankings?

So I have covered all the things which should be most important before starting Off PAGE seo SO after reading this I hope everything would be cleared for you if you still have any question just let me know in the comments.

So now you will learn which off page SEO techniques you should use nowadays to make your off page SEO campaign successful.

I will teach you each and every strategy that would work for me and which will work for you as well.

Off page SEO techniques Step by Step –

1) Social Bookmarking

As the name says Social= Public, Bookmarks=Links

So on social bookmarking sites, a user can save the links on social sites for future references.

Through social bookmarking, you are adding your website to social sites where anyone can see your website publically.

So these bookmarking sites help your website to get more traffic to your website if your content is worth.

Your website can also get featured if your content is high quality and worth reading.

So if social Bookmarking audiences found it interesting and helpful chances are you will attract more traffic to your website.

But keep in mind Social Bookmarking sites should be qualitative.

There are a lot of Social Bookmark sites over the internet but submit your website to only High-Quality sites.

Some of the high-Quality Bookmarking sites are-

1) Reddit
2) Scoopit
3) Delicious
4) Diigo
5) Flipboard

Tip- If you have just created the new website and stills it’s not indexed just submit the website to Top Social sites and chances are your website would be indexed shortly. And Submit Internal Pages of the website to these Social sites as well.

2) Search Engine Submission-

In Search engine submission we submit the website to the various search engines.

But Why I need to submit the website to Search Engine (SE)?

Search engines like Google, Yahoo, Bing & Duckduckgo crawler are so powerful so they index your website easily but besides this, there are a lot of search engines exist over the internet.

Some are Multilingual and some are country specific.

As google and bing are multilingual SE and Yandex and Baidu are Country Specific.

By submitting a website to other search engines, you have a great opportunity to get the more organic traffic from other search engines as well.

So as you created new website try to submit your website to other search engines as well.

3) Directory Submission

Most of the SEO folks would suggest you don’t submit your website to Directory sites they will tell you directory submission is dead.

But it’s not actually It will depend on that what kind of website you are selecting to submit your website.

Website Quality must be matter choose the high-quality sites where the approval process is done by a moderator.

Topmost quality directory sites are – Viesearch, Yahoo Directory and there are some other sites as well.

The only difficulty to getting the links from quality directory sites is that it’s approval process.

If your website is qualitative and directory moderator found your website worth adding then you definitely get the links but it will take time.

Because a lot of people want to get the links from high-quality directory sites so it will take time.

So don’t hesitate to submit your website to these sites if your website is a worth just submit it.

4) Blog Commenting

If you want to build the links easily, want to drive traffic to your website or looking for an easy way to build links blog commenting should be in your link building list.

This is one of the topmost old school Off-page SEO technique you can still use it today.

Some of the SEOs don’t prefer to build links through blog comments. They think blog commenting is not the legitimate way to acquire the links.

Because from most of the blogs, you will get no follow links which aren’t worth as the do follow link.

And on the quality blogs, your blog comments don’t approve instantly a moderator will look into your comments and they only approve if they found it worth or valuable to their audiences.

Hence should you use blog commenting for link building or not.

Yes, you should!

Why?

Blog Commenting main benefits-

1) Established great connection with other bloggers
2) Create backlinks
3) And increase traffic

But before starting blog commenting you should consider these things first-

1) Is this blog relevant to my niche?
2) Is this an active or authority blog?
3) Is this blog good DA/PA?
4) Do follow or No follow

Now let’s start finding the blogs –

First head over to google enters below queries one by one. And create a list of the blogs in the excel or google docs.

“Add comment” Your Keywords
“Post comment” Your Keywords
“Write comment” Your Keywords
Keyword “add comment”
Keyword “submit comment”
Keyword “leave a comment”
Keyword “Powered by WordPress”
Keyword “Powered by BlogSpot”
Keyword “Post a Comment”
site:.com inurl:blog + “post a comment” + commentluv enabled
site:.com inurl:blog + “post a comment” + keyword
Keyword .+ “intitle:resources”

 

Once you have done with this now head over to this link – http://dropmylink.com/

Just Signup and Enter your keyword and select the type of blog you want.

Drop My Link

This tool will help you to find various types of the blogs for commenting as you are seeing the snapshot.

Now you have a list of the blogs so before starting blog commenting keep this little checklist in mind –

Attributes of blogs-

1) A blog should be active
2) Nofollow/Dofollow (Already described no follow or dofollow) if it nofollow now worries, you can comment on it. It’s not going to provide you the link juice but it can help you to drive the targeted traffic.
3) Should be reputed (Check DA/PA)
4) Comment Luv Enabled
5) Check Recent comments

So look at these points before commenting on a blog.

How to get approved your comment easily by just following these simple points-

1) Leave a Comment- As a new post published just start commenting
2) Use your real name instead of your website name or anchor text
3) Read the blog post and based on it drop your comment chances are high that your comment would be approved if you would start a conversation related to that post and appreciate author work.
4) Don’t use anchor text

So follow these steps while blog commenting and get ready to increase your website traffic, backlinks and a great relationship with other bloggers.

5) Forum Posting-

This technique is still alive no doubt this is an old-school technique but it still works. Find 8 to 10 top high quality relevant or similar forums related to your website service.

Register yourself there fill up all the information and create the signature as well to get the backlink.

Start a discussion or share a post in the threads, answer the other user queries in forums to get the backlinks and start building the relationship with others.

6) Article Directory Submission

Create the unique content and submit the content to the article directory sites but not all article sites are worth to submit and get the links.

First, check the website quality & authority of the website read their terms and guidelines otherwise your content will be rejected. Submit articles to the high authority sites like- EzineArticles etc. and start getting the backlinks.

7) Question/Answering

Want to get the links through Question answer sites? There are a lot of sites for eg- Quora, Yahoo Answer, Answer.com & eHow etc.

Question Answer sites are great sites to leverage because they are high quality with great Domain or Page authority and with huge audiences as well.

Through Question Answer sites you get a flood of traffic but how?

Look for the question which is asked by the peoples and write the content in detailed and depth with useful information which solves the user problems and posts this content on your website.

Now describe a little bit about that answer and drop your original content link which you have written and if your answer is satisfactory you can drive a lot of traffic through this technique.

Check this snapshot of my Quora profile, I answer the question on Quora occasionally.

Pankj Sharma - Quora

But still on my profile has around 60k views.

If you give an in-depth & relevant answer related to user question you can generate a lot of traffic from question answer sites.

8) Photo Sharing

Create unique images for your website products or for content and share those images over image sharing sites. Tag & share with your friends as well it will help you to drive some traffic to your website. Share images like – Flickr, Pinterest, Imgur etc.

9) Video Promotion

People are more interested in watching videos instead of reading the long-form text. Create useful videos of your products, tutorial videos, and provide expert reviews in the videos.

And share those videos on Youtube, Dailymotion & Vimeo these sites are high authority sites and definitely will help you drive more traffic to your website.

And as you know videos can’t be indexed by search engines.

Optimize those videos with Title, Description, URL & with tags.

This will help the search engine to index & ranks it top of the others videos & SERP as well.

10) Business Reviews

Do online reviews matter? Do online reviews affects product sales?

Yes, a lot!

According to stats, 85% of customers trust online reviews and customer reads an average of at least 7 reviews before trusting a business.

To stay ahead of the competitions you must encourage your customers to provide feedback about your products and service.

Both positive & negatives reviews are helpful for you.

How?

If your customers are satisfied with your product/service they will leave the positive review if not they will leave negative reviews.

Positive reviews are encouraged others to use your products/service. And negative reviews are an opportunity for you to make changes in your product/service to do better.

So ask your customers/clients to write the review about your products/service.

And thank people who leave a positive review and say you appreciate their time and business.

And for negative reviews respond quickly and ask their concern and try to solve it.

11) Local Listings

To build your brand awareness and to reach targeted audiences locally you must submit your site to local listing sites.

Local listing sites are also helpful to increase ranking in local seo as well.

Make sure to submit your website to relevant local directories.

Fill up the proper information (NAP) name, address, the phone number is must so that user can find your business easily with the right information.

You can start submitting your website to following sites – Google My Business, Bing Local, Yellow Pages, and merchant Circle etc.

12) Classifieds Ads Submission

Advertise your website products for free over classifieds Ads sites to get some extra benefit from off page seo.

Classifieds ads posting still works because hundreds of buyers scan the online classifieds ads for products and services.

You can submit your website to Craigslist, Locanto & LetGo (OLX) sites.

13) Document Sharing

By creating a presentation about your company or product and sharing it on slide sharing sites is a great way to reach the targeted audiences.

You need to create your presentation appealing and as well it should be optimized for search.

How to make powerpoint presentation attractive?

1. Choose an eye catchy image for your presentation first page.
2. Use an attention-grabbing headline.
3. Include the tags to make the presentation searchable.
4) Add the interesting & appealing description including important keywords & a call to action.
5) Place the links throughout your presentation to get the Seo link juice.

Once you have done with the presentation share it over sites like- Slideshare, Issue or Scribd to get more seo love.

14) Press Release Submission

If you want media coverage, industry mentions, want to attract customers to your business? You must focus on Press release actually Press release depends on your business or your press release goals.

At first, set your Goals for Press Release why do you need to submit a Press release?

Use Press release if you want to share information with your customers about a New product launch, you want to organize an event etc.

A press release main motive is to get your news in front of as many peoples as possible.

So use the Press Release for your business but not solely depend on Press Release because Press releases alone don’t help your SEO so use it wisely.

15) Infographic Submission

Infographic submission is one of the most effective technique in SEO. An infographic is a way to present the information through Images, Diagrams, Charts & Contents so that user can easily understand the subject.

To get the traffic and quality backlinks create a stunning infographic and submit it to High-quality Infographic submission sites like – Visual.ly, Reddit infographic etc.

16) Blogging

Blogging is one of the most Top technique which I would keep top of the Off page SEO techniques. As you know writing the Unique and valuable content on daily basis is not an easy task. You need to do a great research before writing a Great piece of content with latest and trending topic which give your user a value which solve your user problems.

By blogging it will help your website to crawl more frequently and it will also help your website ranks better in SERP.

Don’t write short post write all the post in depth which are backed up with the facts. And after publishing your post share it over Social Media Channels and send a mail to your subscriber as well.

17) Guest Posting

Guest posting means writing and publishing an article on someone else’s website or blog. This is one of the best technique in off page SEO and through this, you can generate high quality and contextual backlinks for your website.

But it takes too much effort to get a high-quality link from high-quality sites.

Guest blogging main motive is to generate the high-quality traffic, link & increase number of the subscriber.

To achieve these goals through Guest blogging you need to write a well guest post, which provides value and could engage the audience.

So before writing any guest post pick the right topic which clearly relates to your website.

Check out their social media accounts.

Also, check how many social shares and comments their posts usually attract.

Check the blog’s DA/ PA.

Because just writing for a big site isn’t enough to guarantee good results.

Pick the killer topic, do research well and submit the guest post & start earning links, traffic, and Subscriber.

Conclusion –

I hope this Beginner Guide SEO will help you learn the basic & some advance part of the SEO.

Read each and every chapter one by one & consistently.

if you got confused or need any help understanding the concept shoot me an email. Definitely, you will get answered.

If you would like to become a serious SEO marketer then this guide is just for you.

My motive is to write this guide is just to teach & help the peoples who would like to become successful in this field & passionate about their carrier.