Fundamentals OF SEO Friendly Design & Development

A Good SEO Friendly Design & Development main motive is to connect with your users and keep them coming back. (Engage and Retain Users)

Why should be your website Design & Development SEO friendly?

Note – Google doesn’t care about your website Design like how pretty looks it (Images, Videos, Fonts, graphics etc.)

Google also clearly said in their Webmaster Guidelines:

Make your pages for the user, not for Search Engines.

As we all know a website is for a person not for non-living things.

Mean to say a Human Being would interact with your website Actually, a website is a medium for you and your user so why not your website design should be eye catchy, modern & Professional?

A website is like a lifeblood for any business in nowadays Digital World to reach more audiences but as well for your business growth.

A great website Design is worth.

How could you make an attractive website design that attracts & engage your user but also loveable by search engines?

First thing first Search Engine Optimization, Web Design & Development go hand in hand.

So it is crucial for great user experience (UX) and for a successful website that actually delivers benefits for visitor and as well for the owner.

Consider these 2 things first

It doesn’t matter what kind of website you have or you are going to build, it may be an e-commerce website, a blog, news site, video sites etc.

1. You are going to create a website for your Human Beings (Your Customer, Audiences & Visitors) that should be your first priority.

2. But your website Design & Development should be SEO friendly so that search engine can crawl & Index the website in their database.

And then Search Engine shows your website to the relevant search terms for the user queries.

In the beginning, most of the people ignore the website design part they only need a website & start SEO on it so that they can get the results instantly.

And in SEO it is a time-consuming process and it will take time to build authority and credibility of the website in front of the search engine.

Let’s assume that your website would be on the Top of the SERP and your website generating a lot of traffic but visitor engagement are less.

Now I don’t mean to say that this is happening only that your website design is not so good.

Behind this may be some other reason could be:

For example Website Content is not eye catchy, Call to Action are not properly optimized, Images are not so attractive, or it could be that layout & navigation of the website is not so good.

So mean to say both Design & Development of the website should be done in the appropriate way to make your website SEO/User Friendly.

At First Let’s Understand What Search Engines Are Looking For in a Website-

Search Engine understands their job very well and they only show the searcher the websites in search engine results pages which are the most relevant to the users queries.

A great website design is mixtures of graphics, layout, Colour schemes, Font, & Usability these ingredients are for the user if you express these ingredients in excellent way chances are user will like your website, stay there for a long time.

And this mean user engagement is high with low bounce rate and the search engine will grant more love as a ranking for your website.

A study shows that it will take less than 50 milliseconds to judge a website for the user that they should stay there or leave it.

Mean to say that your website has only 50 ms to make a good first impression.

In own research google found that first impressions of websites are influenced by two design factors:

Look at this Google research study

google research study about website design

  1. Visual complexity — how complex the visual design of a website looks
  2. Prototypicality — how representative a design looks for a certain category of websites

The nitty-gritty of this study is that “Make your web design simple and familiar.”

You know that first impressions also matter in the digital world.

A visual look or website design of your website will determine that your visitors will like your website or not.

So to make a good first impression you need to must focus on website design to make it eye catchy & attention-grabbing.

Prominent belief to make an effective Web Design-

Web Design is important because if your website design is not designed well definitely your website will tend to perform poorly.

A famous quote by Tate-

“Design is an opportunity to continue telling the story, not just to sum everything up.” –Tate Linden

So what exactly does SEO friendly design look like?

Know these elements & and include in any website design to improve the user engagement & Conversion-

1. Your Website Objective & Goals should be Clear-

Setting Successful Website Goals & Objectives

While designing the website keep in mind your objective & Goals.

What are you trying to achieve with the new website or with the website redesign? Website Design would be simple & attractive which can engage & attract the user.

Your objective & Goals should depend on your website or on your business for example- if you have an e-commerce website your goals should be to Improve Sales, Conversion Rate, if you have a blog then your goals should be to reach more people.

If you don’t know or would like to learn How to set SMART Business Goals for a Business website

Read this – How to Set SMART Website Goals to Reach Business Objectives.

2. Write Compelling Headline with Clear Message –

Write Compelling Headline with Clear Message

People use the internet to find the information quickly so while designing Home Page it’s important that which information you are going to provide it should be easy to read and digest.

Organize the information in the right way. Use eye catchy Headlines with compelling promise.

According to Copyblogger

“On average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest.”

Explain your visitor about your business how unique is your products or services from others.

Because there is already have similar services or products out there. So you need to highlight your products/service strengths otherwise, your audiences suppose you are the same as rest of the others.

Look at this Hubspot Home Page Snapshot They have Clear Message to their User What you can do with the Hubspot.

Clear Message

Would like to learn How to write attention-grabbing headlines Read this Neil Patel post How to Write Powerful Headlines.

3. Choose the right Typography/Fonts –

To convey the information Fonts are really important part of the website.

Actually, Typeface should be attention grabber because before reading the web page visitor will scan it.

And here is you have the chance to select the right typeface to express the right content, tone & trust.

Have a look at the below snapshot-

Choose the right Typography

Actually, these types of fonts really annoying for the user so don’t use these style instead of this you should use simple and easily readable fonts’ pattern.

So Why does font choices matter?

Right Fonts design should be perfectly viewable & readable in any browser but as well right fitted in Desktop & Mobile Devices.

If your choosing font is not supported by a common browser, Computer & by Mobile Devices your website display clumsy on different devices.

What’s the best font size for the web?

Well, it depends

The best font size should be 16 Pixels but here are some common things that we need to be considered while choosing the best font design for your website For example-

1. Font Spacing
2. User-Friendly Line Height
3. Active White Space
4. Clear Color Contrast

So choosing the right fonts matters a lot so choose it wisely.

You can use this Golden Ratio Typography Calculator to set your typography.

4. Select the Right Colors Pattern –

Select the Right Colors Pattern

You should need to create perfect color combinations for your designs because this is an integral part of your website design. Because a website’s color scheme helps shape its identity.

There are many tools over the internet which can you help you to find the right color combination like – palette & Adobe Color CC.

Read this- 25 Awesome Tools for Choosing a Website Color Scheme.

5. Use High Quality & Copyright Free Images –

A picture worth 1000 words you will heard this many times and that’s true. An image is a great way to communicate with the peoples because right images support the main points that you made in the content.

And one main reason is to use the images is that we remember visual images much easier and better than words.

A study found that what you have read or listened to 3 days your mind can remember only 10% to 20% & rest of the 65% are visuals what your mind remembered.

How?

Ok, let me explain-

So I am asking you would you like to eat an Apple. – What did come to your mind?

A Text Like this APPLE or An Apple Image Like this.
an Apple

Mean to say as we hear any words our mind automatically try to encode the related images to that words because of mind stores the image not the text or words.

If I told you a story and you have never heard about that story previously but as I would start telling you the story your mind would automatically start creating the story in images & in character but not in the text.

That’s why you must use quality & relevant images on your website it will create a great impact on your brand in your reader mind to remember about your brand.

Where to Find the Quality Images for My Website For Free?

You can Design Your Own image with the help of a Designer but if you don’t have then you can use Free Royalty Stock Images.

I must recommend don’t use someone images by just doing google image search those are under Copyright Act so you must avoid it.

Because this is against Copyright Act, to use someone content or image without owner information.

At First Read this Law and Etiquette for Using Photos Online You will Get tons of helpful information in this article.

Below are some of the websites where you can find Royalty Free Image-
1. https://www.pexels.com/
2. https://pixabay.com/
3. https://www.imagesource.com/
4. http://gratisography.com/
5. https://unsplash.com/

Read this to find more Free Stock Photos Website Here.

6. Increase your web page speed –

Page speed and page load time are the same terms – Let me elaborate it (to display the full content of the page the amount of time takes by the browser from the server is count as page loading speed)

So a faster page speed is matter because when a website is reciprocated slowly, visitors spend less time there.

So what does the Average Speed Load time of a web page?

It should be less than 3 seconds, is it?

Google’s John Mueller said this on Twitter that keep your HTTP load speed less than 2 – 3 seconds.Google's John Mueller on Twitter about Website Speed

And Do you know that slow website speed really affects a website sales and as well as its impacts on your website ranking?

A study shows that if a website takes more than three seconds to load 40% of your consumers prefer to leave that page.

Let’s have a look at some Stats about website loading time

47% of consumers expect a web page to load in 2 seconds or less.

40% will abandon a web page if it takes more than three seconds to load.

73% of mobile internet users say that they’ve encountered a website that was too slow to load.

If an e-commerce site is making $100,000 per day, a 1 second page delay could potentially cost you $2.5 million.

Understand the power of website page load speed & optimize your web pages to load fast otherwise it will kill your Sales, Visitors, Conversion & Organic Traffic as well.

SEO Best Practice to increase your website load time-

So at first, you need to find out the errors behind the page speed loading –

To help you out here there are many Free Apps & Tools Available

Below are some tools listed that are helpful to find the root cause of a slow website speed.

So first find the slow speed cause and fix this to improve your website speed its simple-

Website Speed Test Tools-
1) Google Page Speed Tool
2) Web Page Test
3) Pingdom
4) GTmetrix

These tools provide you enough information about your website load time & as well shows you the causes that are slowing down your website speed.

And also provide you the suggestion to improve your website load time.

For Example, have a look at this snapshot I have analyzed this website in Google Speed Test Tool-

And the results are –

Speed on Desktop – 45/100
Speed on Mobile – 41/100

website speed stats

As I have told you that these tools will also show you which things need to be fixed that helps the website to increase its speed.

You just needs to click on >> Show how to fix

google pages speed tool insight

And all the resources will show where issues need to be fixed –

That’s it.

Most Known Reasons Why Your Website Speed Is Slow

1) Extra Large Images-

Try to reduce the size of the images but keep in mind the quality of the image as well. You can compress these image with the help of the tools like – Photoshop, optimizing are the best one.

2) Minify CSS, JavaScript, and HTML-

Removing unnecessary or redundant data and other unnecessary characters from your coding histrionically help increase your page speed.

3) Reduce Unnecessary redirects –

Additional redirects makes your page load slower & redirects trigger an additional HTTP request means your web page will need to be load twice. So avoid unnecessary redirects on your site.

4) Enable compression –

To reduce the size of CSS, HTML, and JavaScript files you need to enable compression with gzip.

Because Gzip compresses your web pages before sending them over to the browser.

Enabling gzip compression can reduce the size of the transferred response by up to 90%.

And there are many different ways to use gzip compression you can also take the help of tools.

So by fixing these issues of course you will see improvements in your website loading time to make changes and see the difference.

7) Make Your Website Responsive –

Why your website should be optimized for Mobile Devices?

“Do I really need a mobile-friendly website?”

Let’s start with some Stats-

Do you know that 80% of internet users own a smartphone

And 48% of consumers start mobile research with a search engine.

And 77% of mobile searches only happens at home or at work.

Thus you need to make sure your sites should be mobile friendly.

What Does Google mobile first index mean?

Before this google ranks the sites just looking at bases on the desktop version of the website.

But as Google is started rolling out mobile first index google at first will look at the mobile version of the website & bases on this google ranks the website on both mobile & desktop results.

google-mobile-first-search-model

So if you have a responsive website then you no need to worry about. But if you have just website version for the desktop then it’s time to make a mobile version or make it responsive.

How can I check if my site is mobile-friendly?

Simply using by Google Mobile-Friendly Test Tool

Open the URL Enter your website URL and wait few seconds it will show you the results as you are seeing in the snapshot-

Mobile Friendly Test Results

And if your website is not Mobile-Friendly it will show page is not mobile friendly have a look at the snapshot.

 

And by login in Google Search Console you can also run a Mobile Usability Report to get a list of mobile usability issues.

And this Mobile-Friendly Test Tool also tells you where is the problem on the page and which things need to be fixed to make the website mobile friendly.

Want to create your website Mobile Friendly?

Check this Google guide how to create a mobile-friendly site

To provide your mobile visitor a good user experience make your website mobile friendly today!

In this way optimize your Website Design and Development together and make most of your traffic.

Basically, Design of the website is for the user (External Design like- Colors’, Fonts Image etc.) & SEO Friendly Development mean for Search Engine. (Like – Website Architecture, Navigation & Linking etc.)

Thus for SEO Friendly Development read this beginner SEO Guide, On Page, SEO Chapter to learn how to optimize your website for the search engine so that search engine can Crawl & Index your website properly and show your website to the relevant user queries.